Founded in East London by Wil Beedle, Shoreditch Ski Club creates eco-outerwear with attitude for the city and the slopes. 

We mix the cutting-edge vibes of our Shoreditch home with the technical spec of performance skiwear, and are 100% committed to making clothes which adhere to the best sustainable practices.

Our signature Willow Puffa Jackets are made out of 100% recycled fibres – from the shell and lining to the feather-free fill. As we like to say, there’s the equivalent of “10 plastic bottles in every jacket”.

Our Puffas are also thermo-tested to -10 degrees Celsius and fully water-repellent.  

So, yes you can ski in them. Or just be in them.

The members of the Shoreditch Ski Club like to be in them. 

Who are they? Bella Hadid, Emily Ratajkowski, Karlie Kloss, Miranda Kerr, HoYeon Jung, Vittoria Cerreti, Adesuwa Aighewi…

They all like to wear them.

And so can you. 

You’ve come to the right place.